Mining Lights It is an indisputable fact that the development of Chinese lighting
industry is not booming this year. In the background of macroeconomic
policy, the real estate market cooled rapidly from the first heat,
consumers kept wait-and-see attitude and accordingly it cooled suddenly.
As household lighting industry, it maintains absolutely close contact
with real estate industry, consumers don't buy houses or real estate
speculators idle their houses, naturally, not to mention home
decoration, it makes furniture, lighting and other industries suffer
erosion by the cold air in different degrees. Coupled with the weak
market consumption and the declining purchasing power that caused by the
financial crisis after-effects, the RMB appreciation also has weakened
the foreign trade market competitive power of lighting products in
different degrees, in the inflationary Mining Lights, the social economy
also has made consumers' enthusiasm weaken. So since the second half of
2010, many lighting companies expressed in varying degrees that their
sales performance have appeared greater decline, and the sales profit
also has shrunk. For those small and medium enterprises with weak
anti-risk ability, they are lack of strain capacity and measures
adjustment in adverse market environment, they are in the wandering
state just like have suffered hurricane-ridden, and even bankruptcies.
Of course, we can not rule out some malicious escape phenomenon,
because in lighting industry it is common, many non-performing companies
default supplier's payment for goods in excuse of the quantity of
low-end products is large, or overstock supplier's payment for goods
with paying each one month, two months or three months; or produce a lot
of junk products, then put on the market quickly and cash out for their
escape. From the beginning of this year, there are a lot of escaping
enterprises or rumors in lighting industry, especially after the Shunda
Escape incident, during the few months some rumors that lighting
enterprises bankrupt or escape have been come out in succession.
Recently, it is said that a lighting company with some scale has closed
up, it once known as the enterprise with a hundred million yuan annual
sales and it also has escaped, so we really do not know who will follow
its footstep next!
For the escape phenomenon in lighting enterprises, the upstream
suppliers and related supporting service providers bear the brunt of
suffering the greatest harm. Especially those small-scale suppliers,
they have to accept manufacturers' unequal conditions for their survival
and development, such as paying each one month, two months and so on,
the loan also is in the form of promissory notes. It has laid mines for
production and management, if their service customers escape, by that
time, all will suffer great drag jointly. In fact this escape phenomenon
will not only hurt those associated supporting service businesses, it
is also harm for the whole industry's image and reputation.
From the common escape phenomenon in lighting industry, we can easily
see that the industry also exist many root cause of trouble, and it is
in sub-health industrial environment state. Many enterprises have a weak
basis generally in their development process, they lack adequate
immunity and naturally lack anti-risk ability. However, under the
overall situation, many corporate executives are mostly the type of
carrying coals to Newcastle, their business management is led by
so-called experience-style management, but lack scientific and advanced
management knowledge and system, as well as process control mode, they
easily get in self mud and the deviation of direction in operation and
management.
Although from the normal social economic life, the failure or
mismanagement is the enterprise's own behavior, but the rise and fall
has some specific reasons. However, if such escape phenomenon often
happens in an industry, what it reflects is not only the problem of
individual enterprise's rise and fall, it also involves the destruction
of the entire industry's integrity system, furthermore it is pure fraud.
Actually, as for the prevention of lighting enterprises' escape
phenomenon, some upstream support services enterprises can be easy to
find it supposedly, if they can operate according to scientific process
financial system strictly, collect more dynamic customer information,
adjust the payment settlement and related warning mechanism with
customers in time, they will naturally avoid the risks that brought by
the escape phenomenon.
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