Ford's New Fusion Ditches Interior Car LED Bulbs

At a event on "lightscaping" Ford Motor Comp. (F) discussed its transition to automotive LED lights and what is sees as the marriage of science and design when it comes to illuminating the interior of the automobile.
Cabin lighting is almost as old as the automobile itself; by the 1940s many cars were already sporting dome lights [source]. Gradually glovebox and instrument cluster lighting became ubiquitous as well, satisfying the basic needs of car goers. But even as other components involved, lighting stood static, driven by failure-prone incandescent bulbs.
But that's beginning to change. Automakers have begun to push light-emitting diodes (LEDs) both for exterior lights (LED headlamps, tail lights, brake lights, etc.) and for interior lighting. Ford has been among the companies pushing hardest.
Ford introduced LED lighting in the 2003 model year Lincoln Navigator, an entry-level luxury SUV. Since then it's been slowly trickling the technology down to its mass market vehicles, including sedans.
The culminations of what Ford calls 8 years of efforts is found in the 2013 Ford Fusion, which is Ford's first mass-market vehicle to use only car LED bulbs on its interior.
The upcoming 2013 Ford Fusion will exclusively use car LED bulbs for interior lighting, with the default color being "ice blue".
Already sitting pretty with hybrid-like mileage in its gas-only variant, the new Fusion will carry Ford's new default "Ice Blue" lighting color, which the company says first popped up in the 2011 Ford Explorer.
Ford technical leader for Design, Mahendra Dassanayake, states, "Automotive LED lights is evolving from basic needs to how to deliver enhanced experience, comfort, and convenience."
Traditionally, despite Ford's logo being a shade of blue, Ford's interiors were lit with red incandescent bulbs, which whose light was sent through filters to present a green appearance. According to Ford and its academic partners, green was a color that was traditionally associated with relaxation.
But the new shade "ice blue" should help improve both driver attentiveness is psychologically associated with luxury, according to Ford. Ford says that research has shown different colors of light activate different parts of the human brain. While such statements might seem a bit nebulous and biased, the Rensselaer Polytechnic Institute in New York in 2008 published quantitative research that showed that shining a blue light on drowsy drivers helps keep them awake (and alive).
An infographic on emotions associated with certain colors from Ford. (If purple is magical, how come the iPad is black?)
An added perk of Ford's switch to LEDs is the addition of user specified tones. While "ice blue" may come standard, drivers can also select orange, red, green, purple, or blue tones. Ford accomplishes these different shades by packaging a red, a green, and blue LEDs into a unified package with waveguides. Thus producing a certain shade is as elementary as driving each diode at a particular milliamp current level, although in practice picking universally appreciated shades is a subject of considerable thought and consideration.
The previous Ford Fusion had this perk for accent lights, but the new Fusion extends variable lighting to the cabin in its entirety.
Automotive LED lights -- particularly bright ones -- remain expensive. But the switch ultimately nets Ford numerous savings in the long-run.
One saving comes from not having to replace interior bulbs. According to Ford engineers, an average incandescent lightbulb last "2, maybe 3 years" in an oft-used automobile. By contrast Ford's Interior Chief Designer Michael Arbaugh says that automotive LED lights' life is "more than the car."
The car LED bulbs in Ford's interiors will likely outlive the vehicle, say their designers. They are unlikely to ever need a replacement.
Aside from simple heat-stress failure, Ford says that the filaments in incandescent bulbs can fail due to vibrations, such as the loading of a truck. So borrowing Ford's assumption that the average vehicle sees around 10 years, and 150,000 miles of deployment, that's anywhere from 3 to 5 replacement bulbs, on average, per light source.
And Ford says that the LED package is a fourth the size is a fourth the size of a incandescent-bulb based package. This saves Ford time and money both on packaging the element and on the assembly line.
Overall the reliability and efficiency of the small components, coupled with the luxury justify the small expense, Ford feels. And unlike some competitors, Ford feels the time is now for LED in mass-market non-luxury vehicles.
Mr. Arbaugh pitches, "The outside is about love, the inside is about happiness."
Well, happiness and car LED bulbs, that is.

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How Many Chinese Lighting Companies Will Escape In The End of 2010?

Mining Lights It is an indisputable fact that the development of Chinese lighting industry is not booming this year. In the background of macroeconomic policy, the real estate market cooled rapidly from the first heat, consumers kept wait-and-see attitude and accordingly it cooled suddenly. As household lighting industry, it maintains absolutely close contact with real estate industry, consumers don't buy houses or real estate speculators idle their houses, naturally, not to mention home decoration, it makes furniture, lighting and other industries suffer erosion by the cold air in different degrees. Coupled with the weak market consumption and the declining purchasing power that caused by the financial crisis after-effects, the RMB appreciation also has weakened the foreign trade market competitive power of lighting products in different degrees, in the inflationary Mining Lights, the social economy also has made consumers' enthusiasm weaken. So since the second half of 2010, many lighting companies expressed in varying degrees that their sales performance have appeared greater decline, and the sales profit also has shrunk. For those small and medium enterprises with weak anti-risk ability, they are lack of strain capacity and measures adjustment in adverse market environment, they are in the wandering state just like have suffered hurricane-ridden, and even bankruptcies.
Of course, we can not rule out some malicious escape phenomenon, because in lighting industry it is common, many non-performing companies default supplier's payment for goods in excuse of the quantity of low-end products is large, or overstock supplier's payment for goods with paying each one month, two months or three months; or produce a lot of junk products, then put on the market quickly and cash out for their escape. From the beginning of this year, there are a lot of escaping enterprises or rumors in lighting industry, especially after the Shunda Escape incident, during the few months some rumors that lighting enterprises bankrupt or escape have been come out in succession. Recently, it is said that a lighting company with some scale has closed up, it once known as the enterprise with a hundred million yuan annual sales and it also has escaped, so we really do not know who will follow its footstep next!

For the escape phenomenon in lighting enterprises, the upstream suppliers and related supporting service providers bear the brunt of suffering the greatest harm. Especially those small-scale suppliers, they have to accept manufacturers' unequal conditions for their survival and development, such as paying each one month, two months and so on, the loan also is in the form of promissory notes. It has laid mines for production and management, if their service customers escape, by that time, all will suffer great drag jointly. In fact this escape phenomenon will not only hurt those associated supporting service businesses, it is also harm for the whole industry's image and reputation.
From the common escape phenomenon in lighting industry, we can easily see that the industry also exist many root cause of trouble, and it is in sub-health industrial environment state. Many enterprises have a weak basis generally in their development process, they lack adequate immunity and naturally lack anti-risk ability. However, under the overall situation, many corporate executives are mostly the type of carrying coals to Newcastle, their business management is led by so-called experience-style management, but lack scientific and advanced management knowledge and system, as well as process control mode, they easily get in self mud and the deviation of direction in operation and management.
Although from the normal social economic life, the failure or mismanagement is the enterprise's own behavior, but the rise and fall has some specific reasons. However, if such escape phenomenon often happens in an industry, what it reflects is not only the problem of individual enterprise's rise and fall, it also involves the destruction of the entire industry's integrity system, furthermore it is pure fraud. Actually, as for the prevention of lighting enterprises' escape phenomenon, some upstream support services enterprises can be easy to find it supposedly, if they can operate according to scientific process financial system strictly, collect more dynamic customer information, adjust the payment settlement and related warning mechanism with customers in time, they will naturally avoid the risks that brought by the escape phenomenon.