How do you choose the right software and tools for your business? You've probably seen a lot of sites and ads about call tracking, explaining that what's and the how to's. However, in this article you'll read some tips about choosing a software.
You can always buy online, but a recent research found that 63% of web- related purchases are carried out offline. That is, like many internet users, you find some ads, click through them and read through the details. If you like what you read and feel confident about the product, you do an offline transaction. The same happens in SaaS or Software as a Service businesses and other businesses off the net. These businesses publishing their numbers increases the overall sales conversion of their products.
As a online merchandiser, you keep track of your site visitors' behavior using certain tools. However, it is another thing when a website visitor decides to call a number on your site and leaves. You lose track. This is where a phone call tracking software comes handy.
Whether you're running an online store or posted offline ads, a call tracking software lets you measure and analyze the phone leads that came in from any channel.
Why does Phone Call Tracking matter?
You can measure the effectiveness of an advertising campaign on TV, the radio, social media or Google using phone tracking in conjunction with other web analytics tools. The tracking software measures not only the number but the quality of the leads generated by online and offline channels of your advertising campaign. To be able to do so, you assign a unique phone number, either a local number or a toll- free number to each of your advertising campaigns. The software includes a feature of a prominent call-to-action of making the phone call.
Every lead generated by your campaign is accounted for by the software, and combined with web analytics tools such as Mixpanel or Google analytics you can view browsing data about each caller.
Choosing the right call tracking software is not merely about picking something with a slick interface tagged with a cheap price. There are behind the curtain details you should be particular about when buying the right call tracking tool:
- Number coverage
- Dynamic number generation
- Integration with third party services
- Customisation flexibility
- Uptime and reliability
- Call recordings and transcriptions
- Detailed analytics
- Affordability
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